My Personal Mission
To thrive on the challenges on helping my clients overcome their “styling challenges” by discovering their style image and express their individuality through their outside appearances.
LaShanda Millner-Murphy, Co-Author of “Professionables” , Owner of Tuxedo Lady Tuxedo Rentals and Partner of DW Designs Custom Clothiers is exquisitely stylish…and not by accident.
LaShanda Millner-Murphy began her fashion career at the age of 16 as a personal shopper. Discovering a passion for the fashion industry and the entrepreneurial life,
LaShanda operated her first boutique in 1984 in her hometown of Winston-Salem, NC as she entered college. By the time she graduated from UNC-Charlotte she had established her brand and was ready to take charge at full pace. Her intuitive style, ability to strategically think in more than a few moves ahead, goal-setting, time management and establishing action plans are among the many business disciplines she has.
Her talents as a fashion image coach are being sought out by ladies and gents across the eastern region. She thrives on the challenges of helping people discover their lifestyle and expressing their individuality through their outside appearances. She believes that it is one of our greatest powers in life and everyone should seek to embrace it. Through her experiences, La Shanda Millner- Murphy knows that “every size, shape and skin tone has a clothing compliment. Add some personality to that and suddenly, people express power and confidence they didn’t even know they had.”
LaShanda and business partner of DW Designs have created and embraced an addition to their business….DW Designs Leadership Institute in 2008. She applies her skills that she received from her Life Coach Certification and mentor youth business leaders and make them the “best they can be.” It is a program that’s designed to help youth develop attitudes, skill and qualities necessary for personal/business growth and comprehend the importance that all of the above threads into the scope of creating their individualized brand image.
La Shanda is actively affiliated with several groups and organizations. She was Associate Director of 2014 Charlotte Fashion Week developing a fashion signature for the region while building valuable relationships within the industry around the world, Image Stylist Coach for various pageants and model photo shoots . She is partnered with the Image Connection Group facilitating workshops on the topic of “The new view of Professional Style Image.” She is an active member of the UNC-Charlotte Alumni Board of Governors, E-Women Network and Leadership Team, Co-Founder of Strength, Power and Style (facilitator), board member of Ladihood, volunteer of Charlotte Mecklenburg Schools and Dress for Success, former Vice President of the UNC-Charlotte Black Alumni Chapter and Mentor/Facilitator for Charlotte Communities In Schools. She has also completed coursework at The Carolina School of Etiquette in Charlotte, North Carolina and has received her certification as a Life Coach.